Rally for Change

Anytime you check-out at City Market, you can choose to "round up" your total to the nearest dollar. Each month, that spare change is donated to three great non-profits that align with the Co-op's mission. 

50% Partner (every month):

Chittenden Emergency Food Shelf


January's 40% Partner:

The WARMTH Project

WARMTH is a statewide emergency-based program that utilizes privately donated funds to help prevent people with low-incomes from going without heat during the winter season.  

The program provides assistance statewide to approximately 3,000 households annually who often require more than one assist during the long winter season.  

Statewide, the WARMTH Program is administered through the five Community Action Agencies, which include CVOEO, Capstone, NEKCA, BROC and SEVCA.  The Community Action Agency serving our local area and the residents of the Champlain Valley is CVOEO, the Champlain Valley Office of Economic Opportunity.  CVOEO includes Community Action offices in Chittenden, Franklin, Grand Isle and Addison counties. 

During the 2015 – 2016 heating season, Vermonters donated $256,603 to CVOEO for the WARMTH Program, making it possible to provide 3,100 assists and helping 1,917 local Champlain valley families stay safe and warm in their homes.  CVOEO makes a payment directly to fuel and utility companies on behalf of families and individuals who are in danger of running out of fuel, or who face disconnection of utility services, when the household cannot find sufficient help through other channels.

WARMTH funding is vitally important, and your help in raising money to support our struggling neighbors is greatly appreciated!

January's 10% Partner:

Street Outreach Team

Often Howard Center’s work is accomplished outside of clinician’s office. Sometimes it happens on the street or in a library or a store. That’s the case with the Street Outreach Program. Howard Center’s Street Outreach Team provides daily, front-line, mobile, mental health services to adults and young adults in the downtown and neighborhoods who seek or require help with emotional, medical, financial, legal, or behavioral issues. Team members help clients access the mental health counseling and medical services they need to improve their health and well-being and connect with social services to address underlying issues and avoid arrest, court referrals, incarceration, and other costly emergency services. Following initial encounters, the team follows-up with individuals to help them continue to access the services they need. When necessary, outreach workers can respond in minutes from their downtown location to help prevent and address disruptive and anti-social behaviors of individuals who demonstrate acute and chronic mental illness, substance abuse, and, increasingly, issues that defy traditional diagnoses but point to serious functional impairments. Founded in 2000, Street Outreach is a collaborative effort among community and municipal organizations created to provide services for individuals in Burlington, and has recently offered services in surrounding communities as well. Last year, the program served about 1,000 individuals. 


About Rally for Change

In October 2014, City Market updated its program for collecting donations at the register! Previously, we selected a different non-profit each month and donated 5 cents for each bag our customers reused (our "Change for Local Non-Profits" program). Every register also included tear off coupons so customers could donate to the Chittenden Emergency Food Shelf. In addition, each year in February we sold $1 Hearts for the Intervale Center and in September $1 Lunch Trays for Hunger Free Vermont, with all donations going to each respective organization. We've consolidated all of these programs into our new "Rally for Change" program which allows customers to "round up" their order at each register, each time they check-out at the Co-op.

In the name of education, opportunity, and streamlining how we do things here at the Co-op, we created a Rally for Change program! This program allows customers to “round up” their payment at the register (e.g., a $25.42 checkout could be rounded up to $26 for a $0.58 donation). The Co-op will then donate this “round up” change to a variety of local non-profits each month (so, not just one!) that are doing amazing work in our community. Want to round up to the nearest five or ten dollars? You can do that too! Each month, we’ll share who will be receiving the donations (in our newsletter, with store signage and through staff education).

With more than 4,000 transactions each day through our registers, we all have the opportunity to share what we think of as “small change” to rally for bigger community-wide change. This new Rally program will take the place of the “tear off” coupons we have at the registers and will also take the place of our Change for Local Non-Profits (or bag refunds) program.

Not to worry, a large percentage of each month’s donation will go to the Chittenden Emergency Food Shelf and we anticipate that this program will actually increase their donations. Through this new program, we will also continue to offer donations to local non-profits that are on the waiting list for our previous "Change for Local Non-Profits" bag refund program (and any new ones that we add to the list!). Here’s how the donation percentages will work out each month:

  • 50% to the Chittenden Emergency Food Shelf, every month

  • 40% to an organization that aligns with the Co-op’s Global Ends

  • 10% to a local non-profit that may not directly align so closely with our Global Ends, but still works to make our community a better place (much like the Change for Local Non-Profits Program)

This new program gives our cashiers and staff an opportunity to engage with our customers and together we’ll both support and learn more about the organizations that make our community a better place to live. We’re excited to give it a try and are interested to hear what you think!

Past Recipients

Do you run a local non-profit that aligns with our Global Ends?

Your organization can apply to become a Rally for Change 10% Partner. We are currently filling slots 2 years out (it's a popular program and our community has many amazing non-profits!). Visit our donations page to learn how to apply.