Rally for Change

Anytime you check-out at City Market, you can choose to "round up" your total to the nearest dollar. Each month, that spare change is donated to three great non-profits that align with the Co-op's mission. 

Rally for Change40% Partner (every month):

Chittenden Emergency Food Shelf


Septembers's 50% Partner:

Vermont Farm to Plate Network 

Did you know Vermont has the most comprehensive food system plan in the country? Farm to Plate is public policy in action to increase economic development and jobs in Vermont’s farm and food sector and improve access to healthy local food for all Vermonters. Farm to Plate is Vermont’s food system plan to relocalize food production and distribution and it’s being implemented statewide by over 350 farm and food sector organizations. Together these organizations comprise the Vermont Farm to Plate Network. 

Creating jobs, helping farms be more profitable, improving environmental quality, and making sure local food is accessible to Vermonters of all income levels are a few of Vermont’s 25 food system plan goals the Farm to Plate Network is working to address. 

As City Market’s September Rally for Change partner, the funds raised for Farm to Plate will go to the development of a statewide local food campaign. 

Learn more about how Vermont’s Farm to Plate Strategic Plan and Network are weaving together all components of Vermont's food system to strengthen the working landscape, build the resilience of farms and food enterprises, improve environmental quality, and increase local food access for all Vermonters at www.VTFarmtoPlate.com.  

September's 10% Partner:

Vermont Employee Ownership Center

Founded in 2001, the Vermont Employee Ownership Center is a statewide non-profit whose mission is to promote and foster employee ownership in order to broaden capital ownership, deepen employee participation, retain jobs, increase living standards for working families, and stabilize communities. To accomplish this, we provide information and resources to owners interested in selling their business to their employees, employee groups interested in purchasing a business, and entrepreneurs who wish to start a company with broadly shared ownership.

In practice, this means spending a good deal of time fielding inquiries from business owners and employees interested in learning more about worker co-ops, Employee Stock Ownership Plans (ESOPs), and other forms of employee ownership, as well as providing expertise and support to those who decide to make the transition. Some recent successes include the conversion of Vermont Computing of Randolph and the New School of Montpelier into worker cooperatives. Additionally, each year we organize a series of free ownership succession seminars around the Vermont, and also put on the Vermont Employee Ownership Conference in the late Spring. The Conference, which is entering its 14th year, offers a full day of educational opportunities geared towards both experienced employee owners and those new to the idea.

To learn more about the VEOC, please visit our website at www.veoc.org. If you’re exploring employee ownership for your business or workplace, we’re always happy to have exploratory conversations! To get in touch, email info@veoc.org.

About Rally for Change

In October 2014, City Market updated its program for collecting donations at the register! Previously, we selected a different non-profit each month and donated 5 cents for each bag our customers reused (our "Change for Local Non-Profits" program). Every register also included tear off coupons so customers could donate to the Chittenden Emergency Food Shelf. In addition, each year in February we sold $1 Hearts for the Intervale Center and in September $1 Lunch Trays for Hunger Free Vermont, with all donations going to each respective organization. We've consolidated all of these programs into our new "Rally for Change" program which allows customers to "round up" their order at each register, each time they check-out at the Co-op.

In the name of education, opportunity, and streamlining how we do things here at the Co-op, we created a Rally for Change program! This program allows customers to “round up” their payment at the register (e.g., a $25.42 checkout could be rounded up to $26 for a $0.58 donation). The Co-op will then donate this “round up” change to a variety of local non-profits each month (so, not just one!) that are doing amazing work in our community. Want to round up to the nearest five or ten dollars? You can do that too! Each month, we’ll share who will be receiving the donations (in our newsletter, with store signage and through staff education).

With more than 4,000 transactions each day through our registers, we all have the opportunity to share what we think of as “small change” to rally for bigger community-wide change. This new Rally program will take the place of the “tear off” coupons we have at the registers and will also take the place of our Change for Local Non-Profits (or bag refunds) program.

Not to worry, a large percentage of each month’s donation will go to the Chittenden Emergency Food Shelf and we anticipate that this program will actually increase their donations. Through this new program, we will also continue to offer donations to local non-profits that are on the waiting list for our previous "Change for Local Non-Profits" bag refund program (and any new ones that we add to the list!). Here’s how the donation percentages will work out each month:

  • 40% to the Chittenden Emergency Food Shelf, every month

  • 50% to an organization that aligns with the Co-op’s Global Ends

  • 10% to a local non-profit that may not directly align so closely with our Global Ends, but still works to make our community a better place (much like the Change for Local Non-Profits Program)

This new program gives our cashiers and staff an opportunity to engage with our customers and together we’ll both support and learn more about the organizations that make our community a better place to live. We’re excited to give it a try and are interested to hear what you think!

Past Recipients

Do you run a local non-profit that aligns with our Global Ends?

Your organization can apply to become a Rally for Change 10% Partner. We are currently filling slots 2 years out (it's a popular program and our community has many amazing non-profits!). Visit our donations page to learn how to apply.