We ♥ the Intervale Center!

Friday, February 7 through Sunday, February 16, City Market customers will have the opportunity to support local farms at the checkout line. Shoppers can tack an additional $1 onto their bill and pledge it toward the Intervale Center, a local non-profit organization working to build and strengthen community food systems.

Since the inception of this fundraiser in 2012, a total of 5,274 hearts have been purchased for $1. Joyce Cellars, the Intervale Center’s Community Relations Manager, is excited to partner with City Market for this third annual Intervale “hearts” campaign. “These funds are so important to our work of transforming the local food system and supporting beginning farmers,” she said.  “We are so appreciative of the love that City Market customers show us through this annual fundraiser. What a perfect way to celebrate Valentine’s Day!”

This year City Market has partnered with Jay Peak Resort to offer a 2-for-1 lift ticket voucher to everyone who purchases a “heart” for the Intervale Center.  Throughout the month of February, City Market customers can also enter to win a 2 night ski vacation for 4 people at Jay Peak Resort, home to the most snow in Eastern North America. This package includes 2 nights at Hotel Jay, 2 days of skiing and riding and access to the Pump House, Jay Peak’s indoor waterpark.