Rally for Change

Anytime you check-out at City Market, you can choose to "round up" your total to the nearest dollar. Each month, that spare change is donated to three great non-profits that align with the Co-op's mission. 

Rally for Change40% Partner (every month):

Chittenden Emergency Food Shelf


October's 50% Partner:

Intervale Center 

At the Intervale Center, we believe in the power of good food to change the world. We envision food systems that support joyful, vibrant communities. Farms and food businesses thrive. Natural resources are healthy and protected, and people are nourished and happy.

For over 25 years, we’ve led a community food revolution that sustains farms, land and people. We have pioneered game-changing initiatives like community-supported agriculture (CSA), large-scale composting, food hubs and farm incubators. We continue to innovate so that more good food is available to anyone who wants it – and we love partnering with great community-minded organizations like City Market to increase our impact.

Our home, the beautiful Intervale, is 350 acres of floodplain that we steward for agriculture, conservation and recreation in the heart of Burlington, Vermont. But our reach extends far beyond Chittenden County. We enhance farm and land sustainability across Vermont and model a better world for visitors from across North America and beyond. 


October's 10% Partner:

Vemont International Film Festival

The Vermont International Film Foundation (VTIFF) is a cultural non-profit organization whose mission is to enrich the community through film. VTIFF is a year-round organization that showcases community film screenings, hosts film series like the Global Roots Series, and supports Vermont filmmakers. The largest program of the Foundation is the annual Vermont International Film Festival. Vermont’s longest running film festival, this year marks its 30th Anniversary. The festival is best known for featuring groundbreaking and independent films from around the world and Vermont and for the Vermont Filmmakers’ Showcase™, the largest juried selection of Vermont-made films.

The 2015 Film Festival runs October 23rd -November 1st 2015, at Main Street Landing Performing Arts Center, and The BCA Center in downtown Burlington. More information at www.vtiff.org.

The 10 day celebration of cinema and community with over 75 films, receptions and visiting filmmakers provides an opportunity to watch films that would not come to our area otherwise, to see them the way they were intended to be seen – on a big screen with a good sound system, in a dark room full of strangers – and to engage in conversation with the filmmakers and cinephiles.

The full schedule will be available online for viewing and ticket purchase from Oct 14 as well as the printed festival program which will be inserted in every issue of Seven Days. It will also be available at the Festival Office at 230 College Street in Burlington.


About Rally for Change

In October 2014, City Market updated its program for collecting donations at the register! Previously, we selected a different non-profit each month and donated 5 cents for each bag our customers reused (our "Change for Local Non-Profits" program). Every register also included tear off coupons so customers could donate to the Chittenden Emergency Food Shelf. In addition, each year in February we sold $1 Hearts for the Intervale Center and in September $1 Lunch Trays for Hunger Free Vermont, with all donations going to each respective organization. We've consolidated all of these programs into our new "Rally for Change" program which allows customers to "round up" their order at each register, each time they check-out at the Co-op.

In the name of education, opportunity, and streamlining how we do things here at the Co-op, we created a Rally for Change program! This program allows customers to “round up” their payment at the register (e.g., a $25.42 checkout could be rounded up to $26 for a $0.58 donation). The Co-op will then donate this “round up” change to a variety of local non-profits each month (so, not just one!) that are doing amazing work in our community. Want to round up to the nearest five or ten dollars? You can do that too! Each month, we’ll share who will be receiving the donations (in our newsletter, with store signage and through staff education).

With more than 4,000 transactions each day through our registers, we all have the opportunity to share what we think of as “small change” to rally for bigger community-wide change. This new Rally program will take the place of the “tear off” coupons we have at the registers and will also take the place of our Change for Local Non-Profits (or bag refunds) program.

Not to worry, a large percentage of each month’s donation will go to the Chittenden Emergency Food Shelf and we anticipate that this program will actually increase their donations. Through this new program, we will also continue to offer donations to local non-profits that are on the waiting list for our previous "Change for Local Non-Profits" bag refund program (and any new ones that we add to the list!). Here’s how the donation percentages will work out each month:

  • 40% to the Chittenden Emergency Food Shelf, every month

  • 50% to an organization that aligns with the Co-op’s Global Ends

  • 10% to a local non-profit that may not directly align so closely with our Global Ends, but still works to make our community a better place (much like the Change for Local Non-Profits Program)

This new program gives our cashiers and staff an opportunity to engage with our customers and together we’ll both support and learn more about the organizations that make our community a better place to live. We’re excited to give it a try and are interested to hear what you think!

Past Recipients

Do you run a local non-profit that aligns with our Global Ends?

Your organization can apply to become a Rally for Change 10% Partner. We are currently filling slots 2 years out (it's a popular program and our community has many amazing non-profits!). Visit our donations page to learn how to apply.