Rally for Change

City Market has updated donations at the register starting October 1, 2014! Previously, we selected a different non-profit each month and donated 5 cents for each bag our customers reused (our "Change for Local Non-Profits" program). Every register also included tear off coupons so customers could donate to the Chittenden Emergency Food Shelf. In addition, each year in February we sold $1 Hearts for the Intervale Center and in September $1 Lunch Trays for Hunger Free Vermont, with all donations going to each respective organization. We've consolidated all of these programs into our new "Rally for Change" program which allows customers to "round up" their order at each register, each time they check-out at the Co-op.

Rally for Change

In the name of education, opportunity, and streamlining how we do things here at the Co-op, we created a Rally for Change program! This program allows customers to “round up” their payment at the register (e.g., a $25.42 checkout could be rounded up to $26 for a $0.58 donation). The Co-op will then donate this “round up” change to a variety of local non-profits each month (so, not just one!) that are doing amazing work in our community. Want to round up to the nearest five or ten dollars? You can do that too! Each month, we’ll share who will be receiving the donations (in our newsletter, with store signage and through staff education).

With more than 4,000 transactions each day through our registers, we all have the opportunity to share what we think of as “small change” to rally for bigger community-wide change. This new Rally program will take the place of the “tear off” coupons we have at the registers and will also take the place of our Change for Local Non-Profits (or bag refunds) program.

Not to worry, a large percentage of each month’s donation will go to the Chittenden Emergency Food Shelf and we anticipate that this program will actually increase their donations. Through this new program, we will also continue to offer donations to local non-profits that are on the waiting list for our previous "Change for Local Non-Profits" bag refund program (and any new ones that we add to the list!). Here’s how the donation percentages will work out each month:

  • 40% to the Chittenden Emergency Food Shelf, every month
  • 50% to an organization that aligns with the Co-op’s Global Ends
  • 10% to a local non-profit that may not directly align so closely with our Global Ends, but still works to make our community a better place (much like the Change for Local Non-Profits Program)

This new program gives our cashiers and staff an opportunity to engage with our customers and together we’ll both support and learn more about the organizations that make our community a better place to live. We’re excited to give it a try and are interested to hear what you think!

Rally for Change April 2015April's 50% Rally for Change Recipient: Vermont Foodbank

The mission of the Vermont Foodbank is to gather and share quality food and nurture partnerships so that no one in Vermont goes hungry. As the state’s largest hunger-relief organization, serving Vermont through a network of food shelves and meal sites, the Vermont Foodbank provided nearly 9 million pounds of food to 153,100 Vermonters last year alone. Beyond food distribution, Vermont Foodbank programs focus on nutrition education, addressing senior health and nutrition, job training and food preparation, along with a host of youth programs that provide healthy food for kids during out-of-school time. The Vermont Foodbank, a member of Feeding America, is nationally recognized as one of the most effective and efficient nonprofits and food banks in the nation. For every dollar donation, the Vermont Foodbank can provide 3 meals for our neighbors in need.

April's 10% Rally for Change Recipient: Pine Forest Children's Center

Pine Forest Children's Center (PFCC) is a non-profit early learning center and was founded in November 1988 by the Baird Center.  They became an independent, non-profit organization in 2010. PFCC’s mission is to provide high quality enhanced child care services to children six weeks to six years old in an integrated setting. PFCC serves 75 children daily and has six classrooms and additional space for large motor activities. They have three outdoor locations, a garden, outdoor classroom and access to Oakledge Park. PFCC is also a Certified Eco-Healthy Program through the use of green cleaning products and eco-healthy practices.  PFCC practices a play-based philosophy with an emergent curriculum. Classrooms and the natural world are symbiotic and environments are created based on children’s interests with a focus on the natural world. Our curriculum represents practices from Reggio Emilia, Piaget and Waldorf and current research based on best practices.

Past Recipients

Do you run a local non-profit that aligns with our Global Ends?

Your organization can apply to become a Rally for Change 10% Partner. We are currently filling slots 2 years out (it's a popular program and our community has many amazing non-profits!). Visit our donations page to learn how to apply.