Rally for Change

Anytime you check-out at City Market, you can choose to "round up" your total to the nearest dollar. Each month, that spare change is donated to three great non-profits that align with the Co-op's mission.

Rally for Change40% Partner (every month):

Chittenden Emergency Food Shelf


June’s 50% Partner:

Local Motion

Local Motion is Vermont's statewide advocacy nonprofit for active transportation and recreation. Our mission is to bring walking and biking within reach for everyone by helping communities become great places to walk and bike. We are delighted be City Market's Rally for Change 50% partner for the month of June!  

Burlington is already a pretty good place to walk and bike. If we all rally for change, Burlington could become the best small city for walking and biking on the East Coast. Imagine a city where cars stop so you can cross the street, where bike lanes don't end just when you need them the most, and where everyone feels safe getting out and being active. That future is within reach.

And it won't stop there. Every Vermonter should have the chance to live an active life. Whether it’s walking your kids to school or biking to work, rolling down a country road or taking a backroads bike tour, life is better when you can get outside and move. That’s the life we want here in Vermont—and that’s what Local Motion is all about.

In March 2015, Local Motion merged with the Vermont Bicycle and Pedestrian Coalition to become Vermont’s statewide advocate for walkable, bikeable communities. If you want your community to be a safe and welcoming place to live an active life—wherever you live in Vermont—Local Motion is your ally and your resource.


June’s 10% Partner:

Greater Burlington YMCA

The Greater Burlington YMCA is a diverse organization of men, women and children joined together by a shared commitment to nurturing the potential of kids, promoting healthy living and fostering a sense of social responsibility.

Membership at our Burlington and Winooski locations is more than 4,200 strong, but your local Y is so much more . . .

  • Over 1,100 children are nurtured each day in Y infant/toddler, pre-school and after school programs in Addison, Chittenden, Franklin, Grand Isle and Washington Counties.
  • Hundreds more kids participate in Y summer camps located across those same five counties.
  • Our Y oversees six health self-management programs that operate under the umbrella of Vermont’s Blueprint for Health initiative, helping Vermonters in all of our 14 counties.
  • A partnership with Autism Speaks helps bring free adaptive swim lessons to children and adults on the spectrum.
  • $572,000 in financial assistance was provided by the Y in 2014 to ensure our programs are available to EVERYONE!

We bring men, women and children just like you together – and our shared commitment to our communities ensures the opportunities to learn, grow and thrive that we create for all are ones that endure. The support of our volunteers, donors, members and partners keep our doors open to whoever needs a place to go to help them be more healthy, confident, connected and secure.


About Rally for Change

In October 2014, City Market updated its program for collecting donations at the register! Previously, we selected a different non-profit each month and donated 5 cents for each bag our customers reused (our "Change for Local Non-Profits" program). Every register also included tear off coupons so customers could donate to the Chittenden Emergency Food Shelf. In addition, each year in February we sold $1 Hearts for the Intervale Center and in September $1 Lunch Trays for Hunger Free Vermont, with all donations going to each respective organization. We've consolidated all of these programs into our new "Rally for Change" program which allows customers to "round up" their order at each register, each time they check-out at the Co-op.

In the name of education, opportunity, and streamlining how we do things here at the Co-op, we created a Rally for Change program! This program allows customers to “round up” their payment at the register (e.g., a $25.42 checkout could be rounded up to $26 for a $0.58 donation). The Co-op will then donate this “round up” change to a variety of local non-profits each month (so, not just one!) that are doing amazing work in our community. Want to round up to the nearest five or ten dollars? You can do that too! Each month, we’ll share who will be receiving the donations (in our newsletter, with store signage and through staff education).

With more than 4,000 transactions each day through our registers, we all have the opportunity to share what we think of as “small change” to rally for bigger community-wide change. This new Rally program will take the place of the “tear off” coupons we have at the registers and will also take the place of our Change for Local Non-Profits (or bag refunds) program.

Not to worry, a large percentage of each month’s donation will go to the Chittenden Emergency Food Shelf and we anticipate that this program will actually increase their donations. Through this new program, we will also continue to offer donations to local non-profits that are on the waiting list for our previous "Change for Local Non-Profits" bag refund program (and any new ones that we add to the list!). Here’s how the donation percentages will work out each month:

  • 40% to the Chittenden Emergency Food Shelf, every month
  • 50% to an organization that aligns with the Co-op’s Global Ends
  • 10% to a local non-profit that may not directly align so closely with our Global Ends, but still works to make our community a better place (much like the Change for Local Non-Profits Program)

This new program gives our cashiers and staff an opportunity to engage with our customers and together we’ll both support and learn more about the organizations that make our community a better place to live. We’re excited to give it a try and are interested to hear what you think!

Past Recipients

Do you run a local non-profit that aligns with our Global Ends?

Your organization can apply to become a Rally for Change 10% Partner. We are currently filling slots 2 years out (it's a popular program and our community has many amazing non-profits!). Visit our donations page to learn how to apply.