Rally for Change

Anytime you check-out at City Market, you can choose to "round up" your total to the nearest dollar. Each month, that spare change is donated to three great non-profits that align with the Co-op's mission. 

Rally for Change50% Partner (every month):

Chittenden Emergency Food Shelf


May's 40% Partner:

Burlington School Food Project

The Burlington School Food Project offers nutritious meals to 4,000 Burlington students. More than one third of products are sourced from New England, and the staff lead dynamic programs that transform school food culture. Volunteer in their school gardens and orchard this summer, or swing by the student run food truck, Fork in the Road.

For more information about volunteering, email Sarah Heusner at sheusner@bsdvt.org. Like Burlington School Food Project on Facebook for photos and stories, and Fork in the Road to follow our food truck schedule this summer.


May's 10% Partner:

Green Up Vermont

Green Up Day, always the first Saturday in May, was launched in 1970 by Governor Deane Davis. The non-profit organization Green Up Vermont, formed in 1979, proudly carries on this unique Vermont tradition. It is an annual statewide event, when over 21,000 volunteers come together to remove litter from Vermont’s roadsides and waterways. Green Up Day helps keep Vermont green and clean! In addition, there is annual poster design contest and an annual writing contest, for grades K-12. The deadline for both contests is January 31st. The contests engage children in a hands-on way about the importance of taking care of Vermont. Green Up Day teaches children civic responsibility and respect for the environment. It helps shape good behaviors at an early age. No other statewide event enjoys the depth and breadth of community involvement like Green Up Day. Corporate and individual support makes Green Up Day happen. Vermonters can give a dollar or more to Green Up on Line 29 of their State Income Tax Return. Donations can also be made securely online throughout the year at greenupvermont.org. 

For more information about Green Up Vermont please email greenup@greenupvermont.org


About Rally for Change

In October 2014, City Market updated its program for collecting donations at the register! Previously, we selected a different non-profit each month and donated 5 cents for each bag our customers reused (our "Change for Local Non-Profits" program). Every register also included tear off coupons so customers could donate to the Chittenden Emergency Food Shelf. In addition, each year in February we sold $1 Hearts for the Intervale Center and in September $1 Lunch Trays for Hunger Free Vermont, with all donations going to each respective organization. We've consolidated all of these programs into our new "Rally for Change" program which allows customers to "round up" their order at each register, each time they check-out at the Co-op.

In the name of education, opportunity, and streamlining how we do things here at the Co-op, we created a Rally for Change program! This program allows customers to “round up” their payment at the register (e.g., a $25.42 checkout could be rounded up to $26 for a $0.58 donation). The Co-op will then donate this “round up” change to a variety of local non-profits each month (so, not just one!) that are doing amazing work in our community. Want to round up to the nearest five or ten dollars? You can do that too! Each month, we’ll share who will be receiving the donations (in our newsletter, with store signage and through staff education).

With more than 4,000 transactions each day through our registers, we all have the opportunity to share what we think of as “small change” to rally for bigger community-wide change. This new Rally program will take the place of the “tear off” coupons we have at the registers and will also take the place of our Change for Local Non-Profits (or bag refunds) program.

Not to worry, a large percentage of each month’s donation will go to the Chittenden Emergency Food Shelf and we anticipate that this program will actually increase their donations. Through this new program, we will also continue to offer donations to local non-profits that are on the waiting list for our previous "Change for Local Non-Profits" bag refund program (and any new ones that we add to the list!). Here’s how the donation percentages will work out each month:

  • 50% to the Chittenden Emergency Food Shelf, every month

  • 40% to an organization that aligns with the Co-op’s Global Ends

  • 10% to a local non-profit that may not directly align so closely with our Global Ends, but still works to make our community a better place (much like the Change for Local Non-Profits Program)

This new program gives our cashiers and staff an opportunity to engage with our customers and together we’ll both support and learn more about the organizations that make our community a better place to live. We’re excited to give it a try and are interested to hear what you think!

Past Recipients

Do you run a local non-profit that aligns with our Global Ends?

Your organization can apply to become a Rally for Change 10% Partner. We are currently filling slots 2 years out (it's a popular program and our community has many amazing non-profits!). Visit our donations page to learn how to apply.