Rally for Change

Anytime you check-out at City Market, you can choose to "round up" your total to the nearest dollar. Each month, that spare change is donated to three great non-profits that align with the Co-op's mission. 

Rally for Change40% Partner (every month):

Chittenden Emergency Food Shelf


November's 50% Partner:

Hunger Free Vermont

Hunger Free Vermont is a statewide organization working to end the injustice of hunger and malnutrition for all Vermonters. They work with state agencies, service providers, schools, childcare centers, afterschool and summer programs, and many community groups to enhance Vermont’s nutrition safety net. Since 1993, Hunger Free Vermont’s outreach, education, technical assistance, and legislative initiatives have responded to hunger by increasing opportunities for Vermonters to access nutritious food through dignified means and traditional channels—building this access into the fabric of all our communities.


November's 10% Partner:

VNA Family Room

The VNA Family Room is a Parent Child Center located in the Old North End of Burlington. The center welcomes over 400 families with children ages birth to six each year, providing free early childhood programs including playgroups, infant and toddler programs, a preschool, parenting education and support groups, and wellness and nutrition programs.

The Family Room is a program of the Visiting Nurse Association of Chittenden and Grand Isle Counties, Vermont's oldest and largest home health agency. The VNA started out in 1906 when nurses on bicycles began visiting new mothers in Burlington at a time when the city faced high infant mortality rates. Over the years, VNA nurses realized young families needed ongoing support and strong community connections. The Family Room opened its doors in 1988 with a mission to prevent child abuse and neglect and to enhance the socio-emotional development and school readiness of young children.

Today, the Family Room maintains a strong connection with VNA home visiting nurses, ensuring healthcare plans for families are supported both at home and in our community setting where we can help families break isolation and support parents to build social relationships that will last long after their children have aged-out of our programs.

The majority of families who come to the Family Room face multiple risk factors such as poverty, homelessness, refugee status, substance dependence, family or community violence, mental health issues or past incarcerations. At the Family Room, families build upon their strengths and access support they need to thrive in spite of the adversities they face.

The Family Room does not charge participants for any of our services. We serve an at-risk community and we feel keeping these prevention services accessible to everyone aligns with the VNA’s original mission to serve all who turn to us in need. Without generous support from our community, this would not be possible.

To learn more about the Family Room and read a report about the program’s community impact, visit www.vnacares.org/familyroom. You can also follow the VNA on Facebook and join our #GivingTuesday campaign (donations will support the Family Room).


About Rally for Change

In October 2014, City Market updated its program for collecting donations at the register! Previously, we selected a different non-profit each month and donated 5 cents for each bag our customers reused (our "Change for Local Non-Profits" program). Every register also included tear off coupons so customers could donate to the Chittenden Emergency Food Shelf. In addition, each year in February we sold $1 Hearts for the Intervale Center and in September $1 Lunch Trays for Hunger Free Vermont, with all donations going to each respective organization. We've consolidated all of these programs into our new "Rally for Change" program which allows customers to "round up" their order at each register, each time they check-out at the Co-op.

In the name of education, opportunity, and streamlining how we do things here at the Co-op, we created a Rally for Change program! This program allows customers to “round up” their payment at the register (e.g., a $25.42 checkout could be rounded up to $26 for a $0.58 donation). The Co-op will then donate this “round up” change to a variety of local non-profits each month (so, not just one!) that are doing amazing work in our community. Want to round up to the nearest five or ten dollars? You can do that too! Each month, we’ll share who will be receiving the donations (in our newsletter, with store signage and through staff education).

With more than 4,000 transactions each day through our registers, we all have the opportunity to share what we think of as “small change” to rally for bigger community-wide change. This new Rally program will take the place of the “tear off” coupons we have at the registers and will also take the place of our Change for Local Non-Profits (or bag refunds) program.

Not to worry, a large percentage of each month’s donation will go to the Chittenden Emergency Food Shelf and we anticipate that this program will actually increase their donations. Through this new program, we will also continue to offer donations to local non-profits that are on the waiting list for our previous "Change for Local Non-Profits" bag refund program (and any new ones that we add to the list!). Here’s how the donation percentages will work out each month:

  • 40% to the Chittenden Emergency Food Shelf, every month

  • 50% to an organization that aligns with the Co-op’s Global Ends

  • 10% to a local non-profit that may not directly align so closely with our Global Ends, but still works to make our community a better place (much like the Change for Local Non-Profits Program)

This new program gives our cashiers and staff an opportunity to engage with our customers and together we’ll both support and learn more about the organizations that make our community a better place to live. We’re excited to give it a try and are interested to hear what you think!

Past Recipients

Do you run a local non-profit that aligns with our Global Ends?

Your organization can apply to become a Rally for Change 10% Partner. We are currently filling slots 2 years out (it's a popular program and our community has many amazing non-profits!). Visit our donations page to learn how to apply.