Rally for Change

Anytime you check-out at City Market, you can choose to "round up" your total to the nearest dollar. Each month, that spare change is donated to three great non-profits that align with the Co-op's mission. 

Rally for Change50% Partner (every month):

Chittenden Emergency Food Shelf


August's 40% Partner:

South End Arts & Business Association 

Now in its 30th year, the South End Arts & Business Association continues to enhance the economic vitality and eclectic mix of Burlington’s arts and business community, while creating new prospects for fusing art and industry in the Burlington area. 

In addition to putting on the South End Art Hop each year, SEABA provides opportunities for artists to show and sell their work. Through our varied programs, they also offer marketing assistance, networking resources, educational workshops, member benefits, and more to their business community.

Recently, SEABA has expanded its venues for exhibiting art work with the acquisition of Art’s Alive.  They have also installed the first official crosswalk mural in the State of Vermont, and will be working on revitalizing the South End Art Park on Pine Street.

SEABA strengthens the bonds of our community in many ways, including their newest event Art Under the Influence (of the artist), which is designed to connect our community through creativity.  SEABA has played, and will continue to play a significant role in the PlanBTV South End, a plan that may grow and change our creative community. SEABA also recently opened an Art and Coffee Lounge in collaboration with Speeder & Earl’s Coffee. The lounge is a new community space that fuses art and coffee. They’re very excited to offer the community a relaxed space in the South End to come together.

And this year, SEABA is celebrating 24 years of the South End Art Hop! The Art Hop is one of the largest, free events in the State and is designed to provide an economic boost to South End Businesses.  Each year, the Art Hop brings over 30,000 visitors to Burlington for art, fashion, sculpture, music, food trucks, and more.  SEABA is pleased to present the South End Art Hop on September 9-11 to our community, to Burlington, Vermont, and the world.


August's 10% Partner:

Relay for Life

Celebrate. Remember. Fight Back Relay For Life of Chittenden County just celebrated its 25th Anniversary; a life-changing experience that gives everyone in our community – and in 5000 other communities across the globe – a chance to Celebrate the lives of people who have battled cancer, Remember loved ones lost, and Fight Back against the disease. Each year, more than 4 million people in over 20 countries take part in this global phenomenon and raise much-needed funds and awareness to save lives from cancer.  Please join in supporting the mission of their local American Cancer Society – and their local community cancer patients and their families – by participating in City Market’s Rally For Change Program when you check out!  


About Rally for Change

In October 2014, City Market updated its program for collecting donations at the register! Previously, we selected a different non-profit each month and donated 5 cents for each bag our customers reused (our "Change for Local Non-Profits" program). Every register also included tear off coupons so customers could donate to the Chittenden Emergency Food Shelf. In addition, each year in February we sold $1 Hearts for the Intervale Center and in September $1 Lunch Trays for Hunger Free Vermont, with all donations going to each respective organization. We've consolidated all of these programs into our new "Rally for Change" program which allows customers to "round up" their order at each register, each time they check-out at the Co-op.

In the name of education, opportunity, and streamlining how we do things here at the Co-op, we created a Rally for Change program! This program allows customers to “round up” their payment at the register (e.g., a $25.42 checkout could be rounded up to $26 for a $0.58 donation). The Co-op will then donate this “round up” change to a variety of local non-profits each month (so, not just one!) that are doing amazing work in our community. Want to round up to the nearest five or ten dollars? You can do that too! Each month, we’ll share who will be receiving the donations (in our newsletter, with store signage and through staff education).

With more than 4,000 transactions each day through our registers, we all have the opportunity to share what we think of as “small change” to rally for bigger community-wide change. This new Rally program will take the place of the “tear off” coupons we have at the registers and will also take the place of our Change for Local Non-Profits (or bag refunds) program.

Not to worry, a large percentage of each month’s donation will go to the Chittenden Emergency Food Shelf and we anticipate that this program will actually increase their donations. Through this new program, we will also continue to offer donations to local non-profits that are on the waiting list for our previous "Change for Local Non-Profits" bag refund program (and any new ones that we add to the list!). Here’s how the donation percentages will work out each month:

  • 50% to the Chittenden Emergency Food Shelf, every month

  • 40% to an organization that aligns with the Co-op’s Global Ends

  • 10% to a local non-profit that may not directly align so closely with our Global Ends, but still works to make our community a better place (much like the Change for Local Non-Profits Program)

This new program gives our cashiers and staff an opportunity to engage with our customers and together we’ll both support and learn more about the organizations that make our community a better place to live. We’re excited to give it a try and are interested to hear what you think!

Past Recipients

Do you run a local non-profit that aligns with our Global Ends?

Your organization can apply to become a Rally for Change 10% Partner. We are currently filling slots 2 years out (it's a popular program and our community has many amazing non-profits!). Visit our donations page to learn how to apply.