Rally for Change

Anytime you check-out at City Market, you can choose to "round up" your total to the nearest dollar. At the end of the month, we donate 50% of those funds to the Chittenden Emergency Food Shelf, 40% to an organization that aligns with our Global Ends, and 10% to a local non-profit.

In September, you collectively donated $18,068.90!

This is the second record breaking month in a row of Rally for Change! 

  • $9,034.45 for the Chittenden Emergency Food Shelf
  • $7,227.56 for Burlington School Food Project
  • $1,806.89 for United Way of Northwest Vermont

50% Partner (every month):

Chittenden Emergency Food Shelf


October's 40% Partner:

Hunger Free Vermont

Hunger Free Vermont is a statewide organization working to end the injustice of hunger and malnutrition for all Vermonters. Since 1993, Hunger Free Vermont’s outreach, education, customized technical assistance, and legislative initiatives have worked to ensure there are healthful meals wherever children are throughout their days; that adults and seniors have the resources to feed themselves and their families in the home; and that all communities have access to nutrition education. The organization believes this approach to ending hunger and malnutrition will lessen dependence on the charitable food system; provide regular access to food through dignified means and traditional channels like school meal programs, local co-ops, grocery stores, and farmers' markets.

Some of Hunger Free Vermont’s notable efforts have drastically increased access to school meal programs while simultaneously improving their meal quality, including bringing more local foods into cafeterias. Now 65 schools in Vermont offer Universal Free School Meals to all students in their schools and this brings in more reimbursements to the meal programs so they can afford more fresh, local foods. This universal model also eliminates stigma in the cafeteria and makes it a more welcoming place for all students to equally share a meal while learning about healthy eating. In addition to getting more schools to offer meals in this model, Hunger Free Vermont is also pushing to help schools move breakfast after the bell. When breakfast is served after the start of the school day, it makes it dramatically easier for students to participate in breakfast, improving their health and learning. These are some examples of the organization’s work in schools—although Hunger Free Vermont works to end hunger across the age spectrum and nutrition education strategies permeate all its initiatives.


October's 10% Partner:

VSA Vermont

VSA Vermont uses the magic of the arts to engage the capabilities and enhance the confidence of children and adults with disabilities. VSA VT is a leader statewide in illuminating the talents and creative power of people with disabilities. Through performances, exhibitions, arts education, workshops, and publications VSA VT promotes full inclusion in Vermont's creative community through joyful and confident self-expression.

Last year, at over 60 separate sites across Vermont, VSA Vermont provided programming to more than 1,500 participants of all ages. Programs are designed so people with and without disabilities can enjoy the arts together and discover new ways to share the joy of creativity.  Founded in 1986, they are a member of the VSA Affiliate Network, a program of the John F Kennedy Center for the Performing Arts.

Learn more and get involved at www.vsavt.org or call 802-871-5002.

About Rally for Change

In October 2014, City Market updated its program for collecting donations at the register! Previously, we selected a different non-profit each month and donated 5 cents for each bag our customers reused (our "Change for Local Non-Profits" program). Every register also included tear off coupons so customers could donate to the Chittenden Emergency Food Shelf. In addition, each year in February we sold $1 Hearts for the Intervale Center and in September $1 Lunch Trays for Hunger Free Vermont, with all donations going to each respective organization. We've consolidated all of these programs into our new "Rally for Change" program which allows customers to "round up" their order at each register, each time they check-out at the Co-op.

In the name of education, opportunity, and streamlining how we do things here at the Co-op, we created a Rally for Change program! This program allows customers to “round up” their payment at the register (e.g., a $25.42 checkout could be rounded up to $26 for a $0.58 donation). The Co-op will then donate this “round up” change to a variety of local non-profits each month (so, not just one!) that are doing amazing work in our community. Want to round up to the nearest five or ten dollars? You can do that too! Each month, we’ll share who will be receiving the donations (in our newsletter, with store signage and through staff education).

With more than 4,000 transactions each day through our registers, we all have the opportunity to share what we think of as “small change” to rally for bigger community-wide change. This new Rally program will take the place of the “tear off” coupons we have at the registers and will also take the place of our Change for Local Non-Profits (or bag refunds) program.

Not to worry, a large percentage of each month’s donation will go to the Chittenden Emergency Food Shelf and we anticipate that this program will actually increase their donations. Through this new program, we will also continue to offer donations to local non-profits that are on the waiting list for our previous "Change for Local Non-Profits" bag refund program (and any new ones that we add to the list!). Here’s how the donation percentages will work out each month:

  • 50% to the Chittenden Emergency Food Shelf, every month

  • 40% to an organization that aligns with the Co-op’s Global Ends

  • 10% to a local non-profit that may not directly align so closely with our Global Ends, but still works to make our community a better place (much like the Change for Local Non-Profits Program)

This new program gives our cashiers and staff an opportunity to engage with our customers and together we’ll both support and learn more about the organizations that make our community a better place to live. We’re excited to give it a try and are interested to hear what you think!

Past Recipients

Do you run a local non-profit that aligns with our Global Ends?

Your organization can apply to become a Rally for Change 10% Partner. We are currently filling slots 2 years out (it's a popular program and our community has many amazing non-profits!). Visit our donations page to learn how to apply.